Scuderia AlphaTauri today revealed its 2022 challenger – the AT03.
In a live reveal featuring Pierre Gasly and Yuki Tsunoda, the AlphaTauri team kicked off the new season in style.
The Italian-based outfit created a first-of-its-kind launch video by combining a 3D CGI rendering of the race car and its surroundings with real footage of the AlphaTauri Spring/Summer 2022 clothing collection runway show.
In a statement released by the team, bosses said: “The actual AT03 will make its first F1 appearance at next week’s Barcelona test, but in the meantime, the innovative video tells the story of the synergies between fashion and motorsport through three main pillars.
“It starts with a Monolith in the CGI world, representing the team’s technology, state-of-the-art facilities, and know-how of the people who have produced the car.
“Each element then moves towards the second pillar, the Portal –signifying AlphaTauri and its technology – that ‘dresses’ the AT03, drivers and models, as they move into the real world, the World of AlphaTauri.
“This final pillar demonstrates the product of the partnership, where the ‘Style Of A New Era’ materialises across both fashion and F1.”
Scuderia AlphaTauri says it has embraced the new Formula 1 regulations with the AT03, with a slick updated blue and white livery.
“Continuity is still key during this new era of F1,” the team’s statement went on to say.
“Therefore the team has retained the ultra-competitive duo of, Pierre and Yuki, for the upcoming season.
“Pierre’s experience makes him the natural team leader, while teammate Yuki continues his F1 journey in what will be his second season in the sport.”
Speaking at the launch, French driver, Pierre Gasly said: “This year sees a huge change to the car as, due to the new regulations, the look and design is completely different, so the team has had to start from a clean sheet of paper.
“We won’t know the true performance of the AT03 until we get it out on track at pre-season testing in Barcelona but so far, I think it looks great and I am very excited to get this new season started!”
His Japanese teammate, entering his second season in the sport, Yuki Tsunoda added: “It really does look great.
“Of course, we’ve not seen the real car on track yet, but the new shape and design are really cool, and I think the livery suits it really well and I hope everyone enjoys the launch video.”
Franz Tost, Scuderia AlphaTauri Team Principal, commented: “I am excited to finally reveal what our 2022 Formula 1 car will look like. It is a completely new era for F1 and we hope that this package will be very strong, following last year’s success.
“Once again, we have worked closely with AlphaTauri to launch our new car and I think we’ve managed to deliver something very special.”