From 2022, the US will host two races on the Formula One Championship calendar, and as interest continues to grow, a number of new US investors have been seen venturing into the sport.
Among the many benefits of another race in the US is further sponsorship across the board, as well as more exposure to the American fans, who are growing in number every season.
Speaking about the US market as a whole for F1, a number of team bosses have said they believe it’s an amazing opportunity for the sport.
Red Bull Principal, Christian Horner hailed the increased level of interest among US spectators, and hinted at even more potential races landing on the calendar in years to come;
“Well, the US is a crucial market for Formula 1”, he said.
“I think it’s great that the interest in the US is growing and it’s fantastic to see more and more sponsorship and investment.
“Recently we’ve announced two new partnerships coming into Formula 1 from the US as a direct impact of the popularity of the sport growing there and I think obviously there are discussions abreast (sic) about more races, bringing in Miami in the future as well is going to be a fantastic addition.
“Of course for Red Bull it’s also Red Bull’s biggest market in the world, so of course, strategically, it’s a vital market to embrace and monitor and I think Formula 1 has never quite managed to capture the imagination of the American public previously.
“I think there’s a real opportunity to do that now, and of course one of the key factors to do that, I think longer term, is to see a really competitive American driver or drivers coming through and running at the front in Formula 1.”
Williams‘ Jost Capito says the success of the Netflix series ‘Drive to Survive’ has certainly helped in gathering new fans in the US – which is an extremely important market for them;
“The US market is not just important for us, it’s important for Formula 1 in general as it is a big market.
“Of course, Dorilton is very excited to have Miami having a second US Grand Prix within their portfolio of companies, there are quite a couple of US companies, so there are chances also for us to work with those companies who you’ve seen on the car recently.
“Also you’ve seen that we have on the car the new Dorilton ventures, which goes very much in the same direction.
“The popularity of Formula 1 in the US is growing a lot and not least because of the Netflix series and it brings also new fans to the sport. I think a lot of female fans came to the sport, especially through the Netflix series in the US and I think that Formula 1 in the US is on a really good track and that’s important for all of us.”
