F1 officials have today confirmed that the #WeRaceAsOne initiative will continue through the 2021 season.
The initiative was brought in as a way to utilise the sport’s large audience, to address ongoing issues of equality in the sport and across the globe.
In 2020, it focused on raising awareness around the Covid-19 pandemic and inequality.
But as the initiative evolves, and continues into another season, #WeRaceAsOne will now focus on even more with a collaboration with the official Environment, Social and Corporate Governance (ESG) platform.
This will see the focus will shift to the three new key pillars: Sustainability Diversity and inclusion Community.
A statement outlining the new plan said: “On our return to racing in 2020 we wanted to recognise the two major issues dominating society’s consciousness during that time, COVID-19, and inequality.
“Throughout the season we paid tribute to people around the world for the incredible strength and fortitude shown against the global pandemic.
“The rainbow was chosen by Formula 1 to sit alongside #WeRaceAsOne as it became a symbol used internationally to bring communities together.
“Equally we used our restart to show that we as a sporting community stand united against racism and are doing more to address inequality and diversity in Formula 1.
“This was highlighted at every race with the twenty drivers uniting in their support of ending racism before the start of the race.
“We plan to include a moment before the start of each race this season to show our united support for important issues and will be discussing this with the drivers and the teams ahead of the start of the season.
“This season the rainbow will no longer feature alongside the #WeRaceAsOne platform.
“While the COVID-19 pandemic is still an ongoing battle, we are focussing the platform on the three core pillars of our ESG strategy: sustainability, diversity & inclusion, and community.
“In 2019, Formula 1 set out its ambitious sustainability, diversity, and inclusion strategy to improve the long-term future of our sport.
“This included our commitment to be net zero carbon as a sport by 2030 and create a more inclusive and diverse culture across Formula 1, attracting more diverse talent across technical, commercial, corporate, and on-air roles.
“Additionally, the plan, in partnership with the FIA, looks at promoting a diverse driver talent pipeline by identifying and systematically eliminating barriers to entry from grass roots karting to Formula 1.
“As set out in our #WeRaceAsOne announcement last year, recent events have reinforced the importance of those issues and the need for us to accelerate and take further action to make our sport better, improve opportunity and have a positive impact on the world we live in.”
